JULIE
ZDRAVKOVSKI

​BRAND IDENTITY CREATION

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This service is for people who know their work has depth, but struggle to translate it visually. You may not have the language for what you want your brand to look like.

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I work using an intuitive translation style method which is a structured approach that allows me to listen beyond surface preferences and translate the essence of a business into clear, functional visual identity.

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Rather than beginning with aesthetics, I focus on structure, signal, and alignment. Design decisions around logo form, typography, and colour are made intentionally to support how the business wants to move in the world.

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The result is a brand identity that feels settled, aligned, and usable across time rather than decorative or trend led.

 

What Happens

This service is delivered across two 30 minute sessions, with a short integration period between them.

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Session One — Insight & Translation : The first 30 minute session is a focused conversation where I listen deeply to your work, your business, and how it wants to be experienced. You do not need to arrive with visual ideas or brand language. This session is for insight gathering and intuitive translation, allowing me to understand what your brand needs to hold, express, and support. (Full Payment Taken)

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Design Translation Phase : After the first session, I translate what emerged into two complete brand identity directions, including logo, typography, and colour palette. Once these are ready, I email you the full set of options to review in your own time.

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Session Two — Review & Selection : You will receive a private link so you can book a subsequent 30 minute session where we walk through each option together. This is a space to ask questions, feel into what aligns, and select the direction you want to move forward with. (No Payment Taken)

 

What the two complete brand identity directions include:

• A primary logo

• Supporting typography selection

• A cohesive colour palette

• Guidance on how the elements work together

 

If during the process it becomes clear that a third direction is required to fully express the work, this may be included intuitively.

 

Final Delivery : Once a direction is chosen, I prepare and deliver (via email) the final logo files suitable for both website and print, along with typography and colour details so you can use your brand with confidence.

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Once a direction is selected, you will receive:

• Final logo files suitable for web and print

• Typography references

• Colour palette details

• A short written explanation to support confident use

 

This creates a strong foundation for websites, social platforms, printed materials, and future growth.

 

What this is not

Please note that this is not:

• Trend based branding

• Rapid logo generation

• Endless revision cycles

• Mood boards without structure

• A collaborative design-by-committee process.

 

I do not design based on what is popular or decorative. I design based on clarity, alignment, and function.

 

Who is this for

This service is well suited to:

• Founders and business owners

• Practitioners and consultants

• Creatives and educators

• Retreat, workshop, or service based businesses

• Anyone ready to be seen more clearly

 

It is especially supportive for people who find it difficult to articulate what they want visually, but know when something feels correct.

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IMPORTANT TO NOTE : I offer brand identity creation using a more intuitive translation method which is a structured process for translating the essence of a business into clear, functional visual identity. 

 

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